Experience
Live Beauty Collective, LLC • Dallas, Texas
Freelance Digital Marketer | June 2022–Present
Roles & Responsibilities include:
Email Marketing Strategist—creating and implementing an email marketing campaign strategy to various audiences.
Email Designer—building and implementing branded email templates.
OneShare Health, LLC • Irving, Texas
Art & Brand Director | March 2020–June 2022
Roles & Responsibilities included:
OneShare Health Brand Guardian & Ambassador—provided brand approval on front-end website implementations, video productions, email campaigns, ad creative, blog creative, social creative, campaign assets, brand extensions, iconography, and additional company collateral.
Email Marketing Strategist—planned, built, scheduled, tested, optimized, and managed OneShare Health’s email marketing campaigns. Accomplished an 11.27% increase in Total Email Attributed Revenue YoY in 2021.
Communication Manager—built, scheduled, and managed OneShare Health’s email communications to both Members and Producers.
RumbleOn Inc. • Irving, Texas
Art Director | May 2017–March 2020
Roles & Responsibilities included:
RumbleOn Brand Guardian & Ambassador—managed the company’s brand reputation and protected it from misuse.
Provided final sign-off and approval on front-end website and app implementations, video productions, email campaigns, ad creative, social creative, campaign assets, brand extensions, iconography, and additional company collateral.
Creative Team Leader—directed both the UI/UX and graphic design teams, and executed all digital and traditional marketing strategies.
Worked with the Creative Director to solve problems, define objectives, and develop concepts for the design team.
ManPow, LLC • Las Colinas, Texas
Art Director | November 2016–February 2017
Responsibilities included account management for social media marketing, ideation and creation of digital marketing and e-mail blasts, brand management to ensure consistency throughout the marketing team.
Junior Art Director | January 2016–November 2016
Responsibilities included ideating and creating ads across multiple platforms, designing website UI elements to pass onto developers, brand management, and continuation of brand development and implementation.
Graphic Designer | October 2015–January 2016
Responsibilities included ideating and creating social media ads, assisting with advertising concepts and themes, web page designs, creating cohesive brand iconography, and brand development and implementation.
Design Intern | September 2015–October 2015
Responsibilities included content creation for social media ads and other various marketing material.
Qualifications & Skills
UI/UX Design, Brand Management, Prototyping, Wireframing, Technical Spec Writing, Workflow Mapping, HTML5 & CSS3, Email Marketing Strategies, Email Design, HubSpot, MailChimp, YMLP, Critical Impact, Adobe XP CC, Adobe Illustrator CC, Adobe Photoshop CC, Adobe InDesign CC
Education
University of North Texas
B.F.A. in Communication Design | Fall 2009—Spring 2015
Volunteering
Taproot+ | Graphic Design Volunteer
Field of Dreams Horse Rescue and Adoption | March—April 2017
Notables
OneShare Health, LLC
Website Re-Design | May–June 2021
RumbleOn Inc.
Brand Evolution x2 | May–July 2017 • January–March 2020
Interactive Cash Offer Video | July 2018–November 2019
Web Application Design | May 2018–June 2019
Native Application Design | March–August 2018
New Western Acquisitions
Comps Web Application | May 2016
AAF—Fort Worth
Student Silver Addy Award | 2015
Contact
Email: triciaellensmith@gmail.com
Phone: (214) 697-0180